Penfold Research, based in Australia, provides detailed market information on the office supplies and adjacent business supplies sectors (eg office furniture, coffee/tea, cleaning & bathroom supplies, work apparel & personal protective equipment – and packaging supplies).
Our reports help clients understand all key aspects of the market they are in, how it is evolving, where competitors are positioned and ultimately how they can meet their business goals. We identify where growth opportunities lie and provide a base for strategy development and future growth.
Our difference is we have specialised, deep knowledge of the markets we research. We combine over 15 years of industry knowledge with the latest research techniques, to provide meaningful insights and understanding of the key issues.
Penfold Research is headed by Andrew Penfold. He has been researching the office products market since 1999 and before that worked for a major office supplies retailer in marketing management. He is the author of the "Office Products” market report series which has become the industry reference tool.
As well as projects in Australia, Andrew has also completed research and consulting projects in Asia, the Middle East and New Zealand.
He is a full member of The Australian Market and Social Research Society (AMSRS).