Welcome to Penfold Research

Penfold Research is a specialist business providing market information on the office, education & business supplies sectors. We help clients understand all key aspects of the market they are in, how it is evolving, where competitors are positioned and ultimately how they can meet their business goals.

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We are happy to discuss your individual needs, answer any questions you have or just provide our view on issues you may be interested in. We're here to help.

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OUR SERVICES

MARKET SIZE & STRUCTURE

Quantification of market & sector expenditures, highlighting the scale of opportunities as well as defining structure, sector flows and competitive intensity.

LATEST MARKET TRENDS AND DRIVERS

Highlighting the most important trends & change factors that players need to be aware of.

IDENTIFICATION OF OPPORTUNITY AREAS

Which products/services/segments/sectors/regions will outperform, or show signs of competitive gaps

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CUSTOMER SEGMENTS – DATA & BEHAVIOURAL CHARACTERISTICS

Defining how different customer types behave, their characteristics, needs, preferences – and how these are changing.

CUSTOMER SATISFACTION

Independent measurement of how well customers feel they are being serviced by their suppliers (across multiple factors).

BRAND SHARES & ANALYSIS

Confirming who the brand leaders are, their % share and what strengths/weaknesses they each have.

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LATEST NEWS

Non-Core Office & Business Supplies, 2016-2018

Our research indicates consumption rates of non-core products are growing well, exceeding general economic growth - and considering the immature, fragmented state of this large market, there are very large dollar gains up for grabs. We have no doubt the market will consolidate heavily in the next few years, leading to hundreds of millions of sales gains (and losses) among current operators......

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TESTIMONIALS