Welcome to Penfold Research

Penfold Research is a specialist business providing market information on the office, education & business supplies sectors. We help clients understand all key aspects of the market they are in, how it is evolving, where competitors are positioned and ultimately how they can meet their business goals. Read More

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OUR SERVICES

MARKET SIZE & STRUCTURE

Quantification of market & sector expenditures, highlighting the scale of opportunities as well as defining structure, sector flows and competitive intensity.

LATEST MARKET TRENDS AND DRIVERS

Highlighting the most important trends & change factors that players need to be aware of.

IDENTIFICATION OF OPPORTUNITY AREAS

Which products/services/segments/sectors/regions will outperform, or show signs of competitive gaps

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CUSTOMER SEGMENTS – DATA & BEHAVIOURAL CHARACTERISTICS

Defining how different customer types behave, their characteristics, needs, preferences – and how these are changing.

CUSTOMER SATISFACTION

Independent measurement of how well customers feel they are being serviced by their suppliers (across multiple factors).

BRAND SHARES & ANALYSIS

Confirming who the brand leaders are, their % share and what strengths/weaknesses they each have.

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LATEST NEWS

OFFICE & WORK SUPPLIES IN AUSTRALIA, 2018-2020

"With declines in core (traditional) office products accelerating, the 'non-core' sector has emerged as both the growth driver and potential saviour for market operators. Our research reveals a rapidly changing landscape, in terms of products, customer behaviour and competitive environment. For able market participants there is currently a rare window of opportunity in the large $12.5 billion, multi-faceted office & work supplies market..... ."

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