Welcome to Penfold Research

Penfold Research is a specialist business providing market information on the office, education & business supplies sectors. We help clients understand all key aspects of the market they are in, how it is evolving, where competitors are positioned and ultimately how they can meet their business goals.

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We are happy to discuss your individual needs, answer any questions you have or just provide our view on issues you may be interested in. We're here to help.

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OUR SERVICES

MARKET SIZE & STRUCTURE

Quantification of market & sector expenditures, highlighting the scale of opportunities as well as defining structure, sector flows and competitive intensity.

LATEST MARKET TRENDS AND DRIVERS

Highlighting the most important trends & change factors that players need to be aware of.

IDENTIFICATION OF OPPORTUNITY AREAS

Which products/services/segments/sectors/regions will outperform, or show signs of competitive gaps

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CUSTOMER SEGMENTS – DATA & BEHAVIOURAL CHARACTERISTICS

Defining how different customer types behave, their characteristics, needs, preferences – and how these are changing.

CUSTOMER SATISFACTION

Independent measurement of how well customers feel they are being serviced by their suppliers (across multiple factors).

BRAND SHARES & ANALYSIS

Confirming who the brand leaders are, their % share and what strengths/weaknesses they each have.

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LATEST NEWS

Education Supplies in Australia, 2017

The education supplies market, valued at $2.4 billion, is growing ahead of the economy and by our assessment is an attractive market to target. Although customers are price sensitive, they are also very receptive to novel, new & interesting products. We expect growth to move higher in the next two years as changes to the education system (via technology, modified teaching methods and STEM/STEAM subjects) drives expenditure on waves of new products.

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TESTIMONIALS